Professional Summary
Accomplished digital marketing leader with extensive experience spearheading global multi-channel digital marketing strategies in the B2B SaaS sector. Expert in driving revenue growth through innovative paid acquisition campaigns and lifecycle marketing programs. Proven track record of developing data-driven, customer-centric marketing initiatives that significantly enhance pipeline and revenue growth.
Areas of Expertise
- Demand Generation
- SEO/SEM
- Digital Marketing
- Content Strategy
- Team Leadership & Development
- Account-Based Marketing (ABM)
- Customer Acquisition & Retention
- Conversion Rate Optimization (CRO)
- Market Analysis & Segmentation
- Marketing Automation
- Data Analytics & Reporting
- Lead Nurturing
- ROI Optimization
- Strategic Partnerships
- B2B SaaS Marketing
- Brand Development
Professional Experience
ApexDrop, Vice President of Marketing
Remote | April 2022 – February 2024
- Drove a 33% increase in average deal size by spearheading innovative demand generation campaigns and implementing strategic marketing initiatives.
- Boosted team performance and enhanced collaboration by leading with effective communication and fostering a culture of creativity and accountability.
Design Pickle, Vice President of Sales & Marketing, Director of Demand Generation, Director of Acquisition
Scottsdale, AZ | March 2018 – February 2022
- Elevated annual recurring revenue from $5M to $25M by leading strategic sales and marketing initiatives, significantly boosting the company's growth trajectory.
- Developed and executed a comprehensive paid media framework, managing a $2.5M annual budget while enhancing the performance and analytics of digital marketing channels.
- Drove a 68% year-over-year increase in annual recurring revenue by optimizing marketing-to-sales processes and improving overall operational efficiency.
DriveTime, Assistant Director of Marketing
Tempe, AZ | April 2016 – March 2018
- Slashed cost-per-lead by 47% through cutting-edge paid social media strategies, markedly enhancing lead quality and reducing acquisition costs.
- Crafted and implemented email marketing sequences that boosted annual revenue by over $1M, effectively optimizing customer engagement and retention.
All In Media House, Director of Marketing
Scottsdale, AZ | September 2014 – February 2016
- Streamlined and optimized end-to-end marketing processes, resulting in significantly improved campaign performance and more efficient marketing operations.
- Delivered strategic leadership to the marketing team, enhancing accountability and cultivating a culture of creativity and innovative problem-solving.
Harlem Globetrotters International, Director of Internet Marketing
Phoenix, AZ | September 2010 – September 2014
- Successfully doubled ticket sales conversion rates by implementing targeted digital strategies across social media, email, and website optimization.
- Engineered an automated email marketing campaign that generated over $200,000 in additional annual revenue.
Quest Software via purchase of NetPro Computing, Director of Internet Strategy & Brand, Interactive Services Manager, Webmaster
Phoenix, AZ | September 2000 – November 2008
- Improved overall website conversion rate from 1.67% to 2.94% within a year through content refinement and optimization of web-to-lead goal funnels.
- Generated high-quality leads adding over $600,000 to the sales pipeline by creating localized websites tailored for the international sales team.
- Elevated web traffic by 396% over two years by establishing robust SEO and Paid Search programs.
- Developed an online self-service portal for customers and partners, significantly reducing the volume of support calls.
Education
Art Institute of Pittsburgh, Specialized Technical Degree (AA) in Multimedia | Pittsburgh, PA | August 1998
Professional Development
Continuously advanced my leadership skills through personalized coaching with multiple experts, sharpening my strategic decision-making, team management, and innovative leadership practices to better align with dynamic market demands and drive effective team performance.
Additional Skills
- Proficient in HubSpot, Google Analytics, LinkedIn, Meta, Google Ads Management, PPC, SEO, Social Media Marketing, Content and Email Marketing.
- Proficient in AI-driven marketing tools.
- Strong quantitative skills for data analysis and funnel optimization.
- Effective communicator and presenter at all organizational levels.
Peer Testimonials
- #1 - Executing & Getting Sh*t Done: "David is unparalleled in his ability to turn strategy into action, consistently delivering exceptional results."
- #2 - Authentic - What you see is what you get: "David's transparency and genuine approach make him a trusted and respected leader."
- #3 - High capacity, analytical brain: "David's analytical prowess and capacity for handling complex data sets drive impactful marketing decisions."