$1.85M
Estimated revenue generated by a six-month LinkedIn acquisition program at Design Pickle.
Read the official LinkedIn case study 463 signups · 64 Pro subscriptions · 19% lower cost per signup · PDF copy
OPEN TO FULL-TIME LEADERSHIP · SCOTTSDALE / REMOTE
Growth doesn't stop at the lead.
Neither do I.
I've led the marketing team. I've built the sales team. And I've owned the question in between: Did any of it become revenue?
Director / Sr. Director / VPDemand Gen & GrowthB2B SaaS + Subscription
Looking for a long-term team to build with. Phoenix metro on-site/hybrid or U.S. remote.
THE WHOLE REVENUE ENGINE
One owner.
More than one funnel metric.
01
Demand generation
02
Sales + conversion
03
Revenue + learning
Then do it again, smarter. The job is not just to acquire demand. It is to build a system that gets more effective every quarter.
$1.85MEstimated revenue in six months, documented by LinkedIn
19%Lower cost per signup than comparison platforms
47%Reduction in cost per lead at DriveTime
20+Sales and marketing team members led
01 / THE RECEIPTSDon't take my word for it.
Don't take my word for it.
LinkedIn put it in writing.
Everybody claims they drive growth. I prefer evidence you can open, read, and judge for yourself.
It's not a channel story.
It's a measurement story.
01
Find the people who make the decision.
We targeted owners, founders, and executives rather than optimizing for inexpensive clicks.
02
Measure intent before the transaction.
We tracked signals like checkout initiations to understand which campaigns were influencing buying behavior.
03
Give the team room to adapt.
Audience, offer, creative, and channel decisions could evolve as the business learned.
$5M → $25M
Approximate ARR expansion at Design Pickle during my tenure, as part of the leadership team.
Company-level growth47% lower CPL
Reduced cost per lead at DriveTime through acquisition and funnel optimization.
Acquisition efficiencyFirst sales team
Built Design Pickle's first sales organization, then led Sales and Marketing together.
Revenue accountability02 / YOUR BUSINESS PROBLEM
Point me at the constraint.
Don't hire for a collection of channels. Hire for the bottleneck stopping your revenue engine from improving.
More leads won't fix a broken handoff.
I'd align Marketing and Sales on what qualified demand actually looks like, rebuild the measurement around pipeline outcomes, and use those signals to improve targeting, messaging, and conversion.
Relevant experienceI built Design Pickle's first sales team and later led Sales and Marketing together.
03 / HOW I OPERATEExecutive judgment.
Executive judgment.
Builder instincts.
Revenue before vanity metrics.
Qualified pipeline, stage conversion, LTV:CAC, payback, attribution, and the tradeoffs behind every dollar invested.
Strategy that gets executed.
I've managed cross-functional teams, built operating rhythms, coached people, and worked across the Sales and Marketing divide.
Practical AI, not slideware.
I build and test workflows for qualification, routing, knowledge, and automation. AI matters when the operating model improves.
04 / CURRENT WORK
I didn't spend the last two years standing still.
Independent work has kept me close to actual customer journeys, messy operations, and the new capabilities reshaping modern growth teams.
HANDS-ON GROWTH + APPLIED AI
I've been building the kinds of systems I would want my next team to have.
Current work includes marketing operations, CRM workflows, lead intake and routing, structured business knowledge, and AI-assisted customer interactions. Some are operating workflows; others are prototypes and experiments. I don't confuse a demo with a proven business result.
CUSTOMER JOURNEY
Qualification and routing
Make sure incoming inquiries are captured consistently and directed to the right next action.
OPERATIONS
CRM and workflow automation
Reduce manual work, enforce business rules, and improve visibility into the funnel.
APPLIED AI
Conversational and knowledge systems
Explore useful automation with clear human oversight and escalation paths.
05 / CAREER IN CONTEXT
The operating experience came first.
More than two decades across software, subscription businesses, automotive, entertainment, and independent growth systems.
2024 – PRESENT
Independent Growth & AI Systems WorkBusiness operations, marketing systems, and experimentation
Hands-on CRM automation, customer acquisition workflows, lead routing, and AI-enabled systems work.
2022 – 2024
ApexDropVP of Marketing
Performance marketing strategy, acquisition optimization, analytics, and team leadership.
2018 – 2022
Design PickleVP of Sales & Marketing · Demand Generation · Acquisition
Helped grow the company during a major ARR expansion; built teams, led demand, and connected marketing to sales outcomes.
2016 – 2018
DriveTimeAssistant Director of Marketing
Lowered CPL by 47% and implemented automated lead nurture tied to attributed revenue.
EARLIER
Harlem Globetrotters · NetPro / Quest SoftwareDigital marketing leadership · Internet strategy and brand
Consumer event conversion, digital customer acquisition, enterprise software, and web strategy.
WHAT A FORMER CEO SAID
His operational style will bring certainty and calm to a team from his proven, data-driven experience on how to make an impact.
Russ PerryFounder and CEO, Design Pickle
Signed recommendation, February 2022Read the signed recommendation
Signed recommendation, February 2022Read the signed recommendation
LET'S BUILD SOMETHING THAT WORKSYou bring the growth challenge.
You bring the growth challenge.
I'll bring the receipts.
I'm looking for a full-time Director, Senior Director, or VP-level role where I can lead a great team, stay close to the work, and build a measurable growth engine for the long term.
SCOTTSDALE, AZ · PHOENIX METRO / U.S. REMOTE · NO CONTACT FORM