Demand generation that survives scrutiny
Paid acquisition, ABM, lifecycle, SEO, CRO, content, and landing page systems built around revenue quality, not vanity volume.
I build demand engines, AI workflows, and marketing teams that move the number.
I am a hands-on growth marketing leader with a track record across SaaS, subscription, marketplace, automotive, sports, and enterprise software. I turn messy funnels into operating systems your team can run, measure, and scale.
$1.85MEstimated LinkedIn revenue in 6 months
400%ARR growth at Design Pickle
47%Cost per lead reduction at DriveTime
20+Marketing and sales team scale
The problem I solve
Most marketing teams do not have a traffic problem. They have a clarity, conversion, prioritization, and operating cadence problem.
- ✓Find the few growth levers that actually matter.
- ✓Build the paid, owned, earned, lifecycle, and AI systems around those levers.
- ✓Turn reporting into decisions, not dashboard decoration.
Operating mode
Strategy plus build
Strategy plus build
Leadership style
Calm, direct, accountable
Calm, direct, accountable
Best fit
B2B SaaS and high growth teams
B2B SaaS and high growth teams
Cadence
Weekly scorecards and rapid iteration
Weekly scorecards and rapid iteration
Where I create leverage
Three places I can immediately raise the ceiling.
My advantage is not only channel experience. It is the combination of growth math, creative testing, customer psychology, AI implementation, and team leadership.
AI workflows that ship
Practical AI systems for creative iteration, content production, research, reporting, CRM cleanup, and decision support.
Executive-ready operating rhythm
Clear targets, leading indicators, dashboards, weekly scorecards, and team enablement that make marketing easier to trust.
Featured proof
$1.85M
Estimated revenue driven through a LinkedIn campaign at Design Pickle in 6 months, with average cost per signup 19% lower than competing ad platforms.
What made it work was not “more ads.” It was better buyer math.
✓Focused targeting on CEOs, founders, and owners who actively shaped buying decisions.
✓Measured leading indicators of purchase intent instead of judging performance only by last-click sales.
✓Built a channel structure flexible enough to pivot creative and audience strategy quickly.
Built and scaled acquisition
Led demand generation, sales, paid media, team growth, and marketing systems during a high growth subscription phase.
Cut cost per lead by 47%
Scaled paid social and lead nurture programs while improving acquisition efficiency and attribution discipline.
Fan-first growth
Used digital marketing, segmentation, remarketing, and web optimization to support ticket sales and audience growth.
Engagement paths
Use this site for hiring, advisory, or sprint-based growth work.
The current site sells only consulting packages. This version gives you multiple paths without diluting your positioning.
Head of Growth, VP Marketing, or Demand Generation Leader
Best for companies that need a senior operator who can own revenue strategy and still get close to the work.
- B2B SaaS, AI, subscription, marketplace, or high growth services
- Pipeline creation, acquisition efficiency, GTM alignment, and team development
- Strong fit when the company needs both strategic judgment and hands-on execution
90-day growth operating system
Best for founders or marketing leaders who need a fast rebuild without adding a permanent executive headcount.
- Funnel diagnosis, ICP clarity, campaign rebuild, and KPI architecture
- Paid acquisition, lifecycle, CRO, dashboards, and team cadence
- Weekly working sessions and implementation support
AI marketing workflow build
Best for teams that know AI matters but have not turned it into durable operational leverage.
- Creative testing workflows, content systems, research agents, and reporting copilots
- Prompt libraries, QA guardrails, and adoption playbooks
- Training so the team owns the system after launch
Paid media and funnel turnaround
Best for teams spending real money without enough confidence in CAC, conversion quality, or payback.
- Google, LinkedIn, Meta, retargeting, landing pages, and nurture path analysis
- Budget reallocation, creative testing, audience cleanup, and offer refinement
- Scorecard that separates real signal from noise
90-day operating model
How the work gets traction.
Simple cadence. Specific decisions. Better execution every week.
Weeks 1 to 2
Diagnose
Audit funnel, spend, attribution, messaging, CRM hygiene, lifecycle, and team cadence. Define the real constraint.
Weeks 3 to 6
Build
Rebuild campaign structure, testing system, reporting layer, conversion paths, and AI workflows around the highest leverage bets.
Weeks 7 to 12
Scale or stop
Push winners, cut distractions, improve conversion, document playbooks, and transfer ownership to the team.
External validation
“Dave made an immeasurable impact across marketing, demand generation, and sales. His operational style brings certainty and calm from proven, data-driven experience.”Russ Perry, CEO of Design Pickle
Point of view
Marketing is becoming an operating system problem.
Channels still matter. Creative still matters. But the next durable advantage is the ability to connect human judgment, AI workflows, clean data, and a weekly decision rhythm. That is the work I am built for.
Contact
Tell me what needs to change in the next 90 days.
Hiring for a full-time role, exploring fractional help, or trying to fix a specific growth problem? Send the context. I will respond with the most useful next step.
✓LinkedIn: linkedin.com/in/davewball