01 / Growth math
I know where revenue actually breaks.
CAC, LTV, conversion, attribution, payback, pipeline quality, sales handoffs, and the difference between activity and progress.
B2B SaaS growth executive + applied AI builder
I’ve built growth engines before AI.
Now I’m rebuilding them for what comes next.
I lead demand generation, acquisition, GTM systems, and the operating rhythm behind them. My edge is knowing what should be automated, what still needs human judgment, and how to connect both to revenue.
Best fit: VP Growth • VP Demand Generation • Head of Growth • Senior B2B SaaS Marketing Leadership
$1.85MEstimated revenue from LinkedIn in 6 months
19%Lower cost per signup than competing platforms
47%Cost per lead reduction at DriveTime
20+Team scale across marketing and sales
Proof > positioning
If you remember one number, make it this one.
Third-party proof is more useful than a page full of adjectives. LinkedIn published the case study.
$1.85M
Estimated revenue driven by a Design Pickle LinkedIn acquisition program over six months.
463 signups • 64 Pro plans • 19% lower cost per signup
The campaign worked because we treated paid acquisition like a business system.
✓Targeted CEOs, founders, and owners who actually shaped buying decisions.
✓Measured leading indicators of purchase intent instead of relying only on last-click sales.
✓Built the channel so audience, creative, and messaging could pivot quickly as the business changed.
The value I bring
Three things I do better together than most people do separately.
02 / Systems
I turn messy marketing into an operating model.
Clear targets, leading indicators, decision cadence, ownership, testing architecture, and dashboards that tell people what to do next.
03 / AI leverage
I use AI to change the workflow, not decorate it.
I am most interested in the work AI can own, the judgment humans must retain, and the system that connects the two.
What I’m building now
The AI lab is not theoretical.
I am actively testing how AI changes real marketing and revenue workflows, with clear boundaries between prototypes, deployed systems, and human oversight.
Most companies do not need more AI tools. They need better workflow architecture.
My current work focuses on practical AI-enabled systems inside operating businesses. The goal is not “replace the marketer.” The goal is to remove repetitive execution, improve response speed, structure messy knowledge, and give humans better decisions to make.
Customer conversations
Voice + conversational AI
Designing systems that answer questions, capture intent, and escalate when humans should take over.
Knowledge architecture
Structured retrieval systems
Separating policies, pricing, edge cases, and business rules so AI can retrieve the right answer more reliably.
Revenue workflow
Qualification + routing
Capturing structured lead data, applying known business rules, and moving opportunities to the right next step.
Internal leverage
AI-assisted operating tools
Using AI coding and workflow tools to prototype systems for prioritization, planning, execution, and analysis.
Career arc
Built on 20+ years of learning how growth actually works.
The AI story only matters because the operating experience came first.
2024 → NOW
Fractional marketing leadership + applied AI experimentation
Growth strategy, client work, real-world AI workflow design, automation, and operating system experiments.
Current chapter
2022 → 2024
VP of Marketing • ApexDrop
Marketing strategy, performance frameworks, analytics, team leadership, and acquisition systems.
Executive leadership
2018 → 2022
VP Sales & Marketing / Demand Gen / Acquisition • Design Pickle
Scaled acquisition, built teams, connected marketing to sales, and helped create the growth engine during rapid expansion.
Signature proof
2016 → 2018
Assistant Director of Marketing • DriveTime
Reduced cost per lead by 47% and implemented nurture automation tied to attributed revenue.
Efficiency
2010 → 2014
Director of Digital Marketing • Harlem Globetrotters
Digital acquisition, segmentation, remarketing, ticketing growth, and fan-first conversion strategy.
Consumer growth
2000 → 2008
Internet Strategy + Brand • NetPro / Quest Software
Enterprise software, digital transformation, web strategy, inbound growth, and conversion systems.
B2B foundation
“
Dave made an immeasurable impact across marketing, demand generation, and sales. His operational style brings certainty and calm from proven, data-driven experience. Russ Perry • CEO, Design Pickle
Where I fit best
I am not trying to be the right candidate for every company.
That is part of the point. The strongest fit is specific.
You should probably talk to me if...
- You need a senior growth operator who still understands the details.
- Your B2B SaaS growth engine has become harder to trust, measure, or scale.
- You want AI integrated into real workflows, not bolted onto presentations.
- Marketing and sales need to operate as one revenue system.
- You value speed, experimentation, accountability, and clear numbers.
I am probably not the right hire if...
- You want a pure brand executive who never gets close to the funnel.
- Your culture rewards activity more than measurable outcomes.
- You want “AI strategy” that stays safely theoretical.
- Marketing is expected to generate leads without influence over the buyer journey.
- The role has no room to challenge assumptions or redesign how work gets done.
One CTA. No form.
If the role sits at the intersection of growth, GTM, and what AI changes next, I want to hear about it.
The easiest way to reach me is LinkedIn. Connect, send the role, or message me with the problem you are trying to solve.
Connect with Dave on LinkedIn ↗No contact form. No newsletter funnel. Just a direct conversation.